You've studied for years to get the education needed to help your clients live healthier lives and make the right choices for them. You've had tons of clients who have had success and seen improvements. Or maybe you're just getting started but you are confident in your knowledge.
So you create a blog for current clients and to get found by prospective clients on the huge platform that is the internet. After all, you have plenty of ideas swirling around in your head that you know people would find helpful.
Let me break this to you gently: You are not dumbing it down enough.
That may sound harsh. You know that your clients are smart and savvy. This isn't about smarts.
This is about being approachable.
For many nutritionists and other health practitioners, we have spent so much time with other practitioners and explained certain things so many times that we often forget to break it down simply and not use scientific terminology.
Or worse, we refer to things in shorthand without even realizing it.
And your clients don't mention it because they want to seem like they understand.
Nowhere is this more of a problem than in a blog.
Because people won't ask follow-up questions of your blog. At best they will do an internet search about what they don't know. (Sending people away from your site is never a good thing.)
But many won't even do that.
Years ago when I was interning during nutrition school, I sat in on a session between the nutrition therapist and her client. I watched as the nutritionist kept referring to the client's "adrenals," over and over again.
The nutritionist didn't notice the blank look on her client's face. And I realized that what was missing was the whole term, "adrenal glands," followed up by an explanation of what these glands do.
There was the assumption that the client knew this already and was familiar with the slang "adrenals."
Don't be afraid to explain body functions and organs, the difference between macronutrients, what different hormones do and much, much more when you write your own blogs.
As best, you are explaining something that the reader has never had broken down for them. At worst, they already know the information and can feel smart that they know something not everyone does.
This doesn't mean you assume they only have a first grade education; don't talk down to them.
But describing things like it's a refresher may in fact keep them reading, and even coming back to you for more of your savvy but not smug knowledge.